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Soft Marketing

Why Soft Marketing Is The Next Thing, Not A Throwback

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A CALM PLACE TO START

Give the next 90 days somewhere to live...

GET THE MINI-PLANNER · €9

Helping female founders move from scattered to focused to selling.

Some thoughts refuse to arrive while I’m sitting q

Some thoughts refuse to arrive while I’m sitting quietly, trying to think my way into an answer. 🫣

Mine show up while I’m talking.
I start with one loose thread, follow it through the ramble, and somewhere mid-sentence, I hear myself say the thing I was trying to find.

That is simply how my brain makes sense of things.

If the answer feels fuzzy today, try saying it out loud.
Record the messy voice note and let the thought move before you ask it to make sense. 💡

Clarity might already be there, waiting for you to hear it.🩵

Every time Claude or ChatGPT drops a new update, t

Every time Claude or ChatGPT drops a new update, the same worried little question starts making the rounds.

Am I using the wrong one? Is my whole setup already behind? 🫣

I get it. The internet turns every AI update into a showdown, and if your brain already runs at two hundred tabs a minute (hi, it’s me), that noise lands right in your nervous system.

So I made you ‘the calm version.’

A little companion that shows you where Claude shines and where ChatGPT makes more sense. It helps you choose from the work sitting in front of you, without decoding model names like it’s a side hobby.

The right tool is the one that helps your business feel lighter to run.

And then there’s Luma 🩵

She is my true AI love because she lives inside my Notion and works from the business brain I have already built. Claude and ChatGPT still have their own jobs in my business. Luma is the place where the whole thing gets held.

The companion helps you find the tool that fits today, without opening another three-hour tab spiral 👩‍💻

DM me 𝗖𝗔𝗟𝗠 and pop in your email when I ask. I’ll send the companion straight to our chat so you can find your own calm answer 😉

𝗜 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝗳𝘂𝗻𝗻𝗲𝗹 𝗜'𝗱 𝗯𝗲𝗲𝗻 𝗮𝘃𝗼𝗶𝗱𝗶𝗻𝗴, and

𝗙𝗹𝗼𝗱𝗲𝘀𝗸 𝗷𝘂𝘀𝘁 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝘁 🤯 ⠀ You can now con

𝗙𝗹𝗼𝗱𝗲𝘀𝗸 𝗷𝘂𝘀𝘁 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝘁 🤯
⠀

You can now connect your Flodesk account to Claude and ChatGPT and just... talk to it. No more digging through tabs and dashboards trying to remember where everything lives, you ask a question in plain language and you get a real answer about your own email list.

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(If you know me, you know I’m all about less screen-staring and more “just tell me what I need to know,” so yes, very much my kind of thing.)

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And the bit I’m a little giddy about 🫣 I was one of the partners who got early access to test this, so I sent the Flodesk team a big pile of real feedback (at 1am, because of course I did). It must have landed, because they reached out to ask if they could feature a quote from me on their landing page. Me, sitting next to partners with audiences the size of small countries 💜

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A few things I’m already itching to ask it:

→ which of my emails got the most love this year, so I make more of what already lands

→ when my list is actually most likely to open, so I can stop guessing my send times

→ whether my list is quietly growing or going a little cold, and since when

→ who’s gone quiet lately, so I can write to them gently instead of emailing the whole list

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And because it only 𝘳𝘦𝘢𝘥𝘴 your numbers (it can’t send or change a single thing for you), it feels like having a really smart friend who already knows where everything is in your account.

Want in? Because I’m a Flodesk partner I’ve got a special waitlist link, and I’d love to hand it to you myself.
⠀

Comment 𝗪𝗔𝗜𝗧 𝗟𝗜𝗦𝗧 and I’ll send the early access link straight to your DMs 🫶🏻

⁣What kind of PLANNER are you?⠀ ⠀ I am a firm beli

⁣What kind of PLANNER are you?⠀
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I am a firm believer that there is a plan that fits any entrepreneur, but what I’m seeing is that too often there is a new planning method being cookie-cutter’ed and then after the initial: YAY, I am planning for success ‘honeymoon’ period the inevitable happens …⠀
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YOU STOP PLANNING ALTOGETHER!⠀
I cannot tell you how many times I’ve talked to female entrepreneurs and they all said something like: “Oh well, I tried, I’m just not a planner!”. Or, “I don’t want to be so rigid in my plans, that’s not why I became an entrepreneur! (This was so me in 2007 when I started). And there are many more reasons but they all come down to, nope, planning is not for me!⠀
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I’m here to tell you YOU HAVE TO PLAN FOR PROFIT!⠀
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No, ifs or buts about it. But you want to create a plan that is tailored to you! How you think, when you want to work, how much you want to work, how easily you are distracted and the list goes on. I will share more about my proprietary method Productive on Purpose™ in the coming posts and how you can start to finally make a Profit Plan that actually works for you!⠀
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Now I want to hear from you, what is your relationship with planning for your business? Do you love it, hate it? Dish in the comments babe!⠀
xo J⠀
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#planwithme #productivitytips #productivityhacks #ProfitOnPurpose #profitplanning #planningcommunity #planningtime #yourbestyearever

I'm starting this weekend early 😂⁣ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣ The

I'm starting this weekend early 😂⁣
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The weather in The Netherlands is getting better, sunshine all day so this girl wants to play 🤣 because we are still in lock-down here it will have to be on my terrace on the 4th floor overlooking a forest of trees and reading some biz books while drinking wine, eating French cheeses, dinner outdoors and our 2 cats basking in the sun. Grateful that in this time I get to have these moments of pure bliss to recharge and relax 🙏🏻⁣
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What are the things you are grateful for at the moment, I would love to hear 😘⁣
xo Jakolien⁣
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