welcome lovely!
I help female founders build the calm backstage their business has outgrown keeping in their head.
I help female founders build the backstage that stays standing when their brain is not coming to work today. The work begins when people already need things from your business and the next steps have become too important for memory to keep carrying. Notion gives the business one calm home, AI becomes a thinking partner inside the real work, and slow marketing creates a visibility rhythm you can maintain. Soft Systems Society is the working room for building that foundation. The Focus Room protects one offer for 90 days when it needs deeper attention.
Nineteen years in business taught me exactly where a business starts asking too much of the person running it.
07-07-07
Built a business from scratch
Jacky + Co. began on 07-07-07. I learned business by building it, solving real problems and creating what the work needed next.
THE 'HEAD' YEARS
Ran it all inside my head
For years, every plan, project and next step lived in my head. I tried planners, Trello, Asana, ClickUp and Google Drive with a prayer.
ONE TO-DO LIST
Found a calmer way to work
Notion started as one simple list, grew into my backend and then became the business brain my AuDHD mind had needed for years.
TODAY
Turned it into Soft Systems
That foundation grew into Soft Systems, andt Society helping women give valuable ideas somewhere to live, finish, sell and scale.
Soft Systems is the quiet backstage that holds up the public-facing business and keeps the work connected when your capacity changes. It gives your ideas somewhere to live when your capacity is not consistent, so your business can keep moving without asking you to perform like a different person every day. Capacity Seasons™ shape the pace. Purple Bridges™ keep one valuable thing visible long enough to finish and sell. That is the business I needed, and it is the work I now build for other women.
Some fun facts
When I’m not working...
I’m usually at home with my rescue cats, Luna and Bikkel, enjoying the quiet, following a new curiosity or nerding out over tools and systems.
I can't live without...
My cats, my faith, amazing food, good wine, enough space to think and a business that leaves room for an actual life outside of it.
I’m always up for a good...
Deep conversation, a beautiful business idea, Greek-island daydreaming and anything that begins with, “What if we made this much simpler?”
INSIDE SOFT SYSTEMS SOCIETY
A calm, beginner-friendly place to meet Claude, ChatGPT and Notion AI, make AI remember you, and build your first useful AI Skill or Artifact in five minutes.
It is already waiting for you inside Soft Systems Society, with new resources added all the time!
